Customers come in all shapes and sizes, and that includes different personalities. Despite some of the hassles they may cause, they are a reason your business has become what it is. Many companies show appreciation to their customers, by offering free gifts on their next purchase. From a customer perspective, this is amazing! However, there are also inexpensive acts that make your customer feel special, without draining your budget.
Solid, Consistent, Customer Service
Customers want to feel appreciated and valued while doing business with you, and this can start with just having great customer service. Simple things like having the right people answering the phone, positively acting as the face of your company can boost your customer service dramatically. Training your employees to comprise the needed customer service skills will show a huge difference in your customer relationships. Positive and attentive attitudes are very important and will show that your employees care about your customers. Perfecting this area of service can quickly show positive relationships with customers, costing you little to nothing extra.
Start a VIP or Affiliate Club
VIP or affiliate clubs can not only give the customer exclusive deals or discounts, but it also motivates them to continue to purchase or direct new business to your company. They can be designed however you see fit; although they usually include a points system, depending on how much customers have purchased, or how long they have been a customer. Customers can gain points they can redeem on items such as purchase discounts. This way the customer has to be invested in your company before they begin to get discounts.
The little things people do sometimes have the biggest impact on someone’s perception. Sending emails designed uniquely to customers let them know how much their service means to the company. Other email subjects such as wishing them a happy holiday can add a personal relationship with your customer. Allowing this, makes the customer feel special because it’s not just a spam email that’s sent to everyone. It shows that the company took time to that specific customer and show you care.
Social Media Callouts or “Shoutouts”
Social media has grown over the past decade and is now the main way the world communicates to one another. Some including Facebook, Twitter, Snapchat, or Instagram. Companies take to these social media to advertise their product or service and connect with their customers. Another inexpensive way to appreciate a customer is to directly communicate with them on a social media page. This can be done by writing a sincere tweet, Instagram or Facebook post including a little about them, a picture and why they are valued.
The little things that are done can sometimes be the most impactful. Customers are very important to your company and should be shown appreciation for their time invested. Beginning with overall customer service, having the trained employees deal with customers with the correct skills such as respect, listening, and patience can display extreme value towards the customer. Once the company has customer service down, they can start reaching out to new ways to appreciate their customers. Maintaining good relationships with customers, by making them feel valued, will get your company name noticed in a positive way, benefiting the company dramatically.