Entry Software Corporation

Entry

Content strategy

How to Apply Emphasis on Customer Engagement

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Living in a fast-paced 21st-century society can be overwhelming. Customers are constantly wanting new and improved products or services. Since our society is so fast-paced, we move quickly but we also get bored quickly. We want to experience bigger and better things. We get tired of the same old and desire change. From a company standpoint, this can be very difficult to deal with, especially when customers are constantly coming and going. As a company, you want to keep your customers loyal and engaged to the best of your abilities. Here’s how!

Build An Online Community

A community will allow customers and clients to feel like they’re appreciated and heard. It will give clients the ability to ask questions and give feedback about your business. If you’re customers have appropriate assistance that they’re satisfied with, they’ll be sure to remain engaged with your product or service. A community also allow your customers to have discussions with one another that is relevant to your industry. Many popular social media websites such as Facebook Groups, LinkedIn Groups and Google+ allow for the creation of communities. This is beneficial to you because many users are already on these social media networks, which makes it that much easier for you to make them part of your community.

Develop Emotional Connections

Once companies do this, there is a much greater chance a customer will stay loyal to you. Think about it this way, you purchase a company’s product or service. However, there’s no name or face attached to the company, just an anonymous source that you’re giving your money to. There is no personal connection with that interaction. Without a personal connection, a customer won’t feel as engaged as they would be if they put a face to the name. Most of the time, customers want to see who they’re dealing with, which allows for better engagement. Here’s how to build personal connections with customers,

  • Use images of your team members on social media- If your customers have a question about your product or service and they post this question to a social media page, having a team member with a profile picture of themselves is much more personal rather than having a photo of the companies brand name. The customer will most likely feel as if they are speaking to an actual person rather than a robot.
  • Introduce yourself- An introduction is the best way to grab a customers attention. For example, it can be as simple as reaching out to them when they give you a follow. Such as, “Hi (name)! Thanks for the follow! If you have any questions or concerns, feel free to contact us.” This is a personalized message that will stand out more to the customer.
  • Include biographies of the CEO and major employees- This allows your customers to develop an emotional connection because they can read about employees and make connections to similar lifestyles.

Host An Event

By hosting an event, you’re giving your customers a chance to meet you and your employees in person. It’s also a great way for your customers to interact with each other. This will further enhance the sense of community, therefore making the customers more engaged. An alternative to this is rather than hosting your own event, you can set up a booth for your company at a local trade show. This way, you can showcase your product or service while getting to meet your customers.

Keep Up With Conversations

Remaining in consistent conversation with customers is a successful approach that will leave your customers feeling appreciated and engaged. When questions and complications arise, you and your team need to remain consistent with addressing problems as soon as they are brought to your attention. This allows your customers to remain loyal to you because they will be reassured that whenever they have a question, they can always get an answer.

Conclusion

Although these concepts require a great amount of work to maintain, it is extremely beneficial to your company to have these connections with your clients or customers. Keeping them engaged will allow you to have more security knowing that your customers will be loyal to your product or service.

Four Key Ways to Reduce Customer Efforts

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In the world of business, the customer is king. Although the business determines the product or service, customers are those that go out of their way to purchase. In our modern age, customers have a wide variety of options to shop from and thus businesses have to appeal to each customer specifically. This is known as keeping customer satisfaction high. With a high customer satisfaction, customers will be more inclined to spread the word about the quality of your business and your offerings. One avenue of increasing customer satisfaction is to have an efficient and convenient system of purchasing so customers put little to no effort in checking out. In general, people will be more likely to go with the more convenient option than to go out of their way to do business with you. To achieve this, there is a few simple systems a business can put in place to reduce customer efforts and increase overall customer satisfaction.

Provide an Online Self-Serve Service

It’s no secret that the internet is one of the greatest inventions of our time. It connects people from across the world, allowing them to interact and communicate with one another anytime, anywhere. Almost every home across the world has access to technology that can access the internet. This has lead to numerous opportunities for businesses everywhere to expand outside their region. Customers can access your product or services from the comfort of their own home. Although it may be simple, it is very important; move to an online space. Setting up and maintaining a website is both cost-efficient and cost-effective, not to mention it will boost your clientele to a national if not global state. This reduces the customer’s effort, they no longer have to go out to scout your business to doing so anytime, anywhere.

Guide Customers Through Simple Interactions

When a customer wants to purchase a product, they want a simple and quick method of doing so. Leaving customers impatient or confused will lower satisfaction and raise effort needed in a given transaction, which is not good for business. Input a system of simple and quick interactions between the customer and the business to keep customers happy! This can be done by clearly categorizing and price labelling which can be more effectively done on a website or landing page. The business can use SEO (search engine optimization) and other simple UI (user interface) so the customer can visually see what they are purchasing and for how much. When a customer can search for and claim their desire quickly with little effort, they are very satisfied.

Supply Customers with Avenues for Feedback

Your product, service or method of purchasing is never perfect and will always need to be refined with the changing times. Sometimes customers may encounter an issue with an aspect of your business. Encountering any issue will lower that customers satisfaction with the business, however, it is how the business deals with the issue that can benefit the customer and the business. This is done by having an accessible avenue for a customer to offer their feedback on their experience. If they have an issue, it is likely that other customers may have had similar issues. The business may not know about problems in their system but by having an effective feedback system, it can benefit the business while also have the customer be heard. These avenues can be verbal via the phone for example, or online in the form of an email, chat message or text request.. A help desk is a software that allocates an aspect of the website to receiving and organizing customers questions or concerns about the business’ designated customer service team. Having an accessible way of doing so reduces the customer’s effort when addressing issues.

Proactively Using Feedback Gathered to Form Appropriate Solutions

Once you have received feedback that has hindered a customers experience, the business must look at ways of forming a solution to the issue does not happen again. This could be altering aspects of your UI or SEO or be related to assigning more appropriate names for products. Whereas supplying customers with avenues for feedback allows customers to speak up, actively using said feedback gathered to form appropriate solutions makes the customers feel heard. This makes customers feel appreciated. In turn, the alterations to the systems will lower the customer effort as they will not encounter the same issues.

In the modern business world, customers are an important part of the business formula. Their experience with the product or service can influence increased sales. Having customers put little to no effort in their purchase raises satisfaction with the business. This is why it is important to have proactive ways of keeping their experience simple.

Improving Customer Satisfaction with SEO

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Search Engine Optimization (SEO) is one of the most misused pieces of a businesses marketing initiatives. Many pieces of the puzzle must be put in place for it to be done successfully. Poor SEO could leave you lost for resources, potential customers and maybe even existing customers also. The goal of SEO is to allow your potentail customers to both find your website, and allow your current ones to find support or additional services easily. You might now be wondering, what is search engine optimization and how can you use it effectively? Improving Customer Satisfaction with SEO is key.

Search Engine Optimization

SEO is the process of maximizing the number of views on a website in order to increase the visibility of a web page from the view of a search engine such as Google, Yahoo!, or Bing. For example, when you search for “new beds” on Google, it is more likely for popular online stores such as IKEA or Sears which specialize in general home furnishing. These websites are placed higher on the list because they are well known and well-established brands. The beauty of a search engine is that it will find the best example of what you have searched for no matter the complexity. When you search a more complex title such as “project management software comparison” on Google, the first results are related to the topic, even if it did not have the same name. Search engines will scan the whole page for text that is related to words used in your search.

Understanding the properties of search engines, people can tailor their websites to be associated with aspects of their respective industries. In doing so, this will attract more opportunities for web page searches. This in turn will generate new views and customers on web pages which allows the page to be viewed easier in relation to the top of the search engine. This will also have returning customers being more satisfied as it will be easier to locate your business web pages.

As stated earlier, SEO has many self contained aspects that need to be performed effectively for it to offer you the most results. You have to understand that SEO is a one-time process, algorithms change frequently so understanding systems and constant updates is needed in order to stay current. Perhaps all this may be too difficult for you; there are other businesses that will optimize your web pages for you. This will make the process much simpler as they are unkept by a third-party meaning you waste little to effort from your team.

In conclusion, in our technology focused business world, SEO is very important to maximizing online viewership. Search engines work to help potential customers finding what is best for them, so by containing key-word related to your business and industry you are generating new business. As you become more popularly searched, your clients will be able to put little to no effort finding your products, services or information that they need. Buildng proper SEO can help your customers self-serve and solve their own issues acting like an online knowledge base. How many times has someone said to you “just Google it”?