Entry Software Corporation

Entry

Archives for December 2017

Four Key Ways to Reduce Customer Efforts

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In the world of business, the customer is king. Although the business determines the product or service, customers are those that go out of their way to purchase. In our modern age, customers have a wide variety of options to shop from and thus businesses have to appeal to each customer specifically. This is known as keeping customer satisfaction high. With a high customer satisfaction, customers will be more inclined to spread the word about the quality of your business and your offerings. One avenue of increasing customer satisfaction is to have an efficient and convenient system of purchasing so customers put little to no effort in checking out. In general, people will be more likely to go with the more convenient option than to go out of their way to do business with you. To achieve this, there is a few simple systems a business can put in place to reduce customer efforts and increase overall customer satisfaction.

Provide an Online Self-Serve Service

It’s no secret that the internet is one of the greatest inventions of our time. It connects people from across the world, allowing them to interact and communicate with one another anytime, anywhere. Almost every home across the world has access to technology that can access the internet. This has lead to numerous opportunities for businesses everywhere to expand outside their region. Customers can access your product or services from the comfort of their own home. Although it may be simple, it is very important; move to an online space. Setting up and maintaining a website is both cost-efficient and cost-effective, not to mention it will boost your clientele to a national if not global state. This reduces the customer’s effort, they no longer have to go out to scout your business to doing so anytime, anywhere.

Guide Customers Through Simple Interactions

When a customer wants to purchase a product, they want a simple and quick method of doing so. Leaving customers impatient or confused will lower satisfaction and raise effort needed in a given transaction, which is not good for business. Input a system of simple and quick interactions between the customer and the business to keep customers happy! This can be done by clearly categorizing and price labelling which can be more effectively done on a website or landing page. The business can use SEO (search engine optimization) and other simple UI (user interface) so the customer can visually see what they are purchasing and for how much. When a customer can search for and claim their desire quickly with little effort, they are very satisfied.

Supply Customers with Avenues for Feedback

Your product, service or method of purchasing is never perfect and will always need to be refined with the changing times. Sometimes customers may encounter an issue with an aspect of your business. Encountering any issue will lower that customers satisfaction with the business, however, it is how the business deals with the issue that can benefit the customer and the business. This is done by having an accessible avenue for a customer to offer their feedback on their experience. If they have an issue, it is likely that other customers may have had similar issues. The business may not know about problems in their system but by having an effective feedback system, it can benefit the business while also have the customer be heard. These avenues can be verbal via the phone for example, or online in the form of an email, chat message or text request.. A help desk is a software that allocates an aspect of the website to receiving and organizing customers questions or concerns about the business’ designated customer service team. Having an accessible way of doing so reduces the customer’s effort when addressing issues.

Proactively Using Feedback Gathered to Form Appropriate Solutions

Once you have received feedback that has hindered a customers experience, the business must look at ways of forming a solution to the issue does not happen again. This could be altering aspects of your UI or SEO or be related to assigning more appropriate names for products. Whereas supplying customers with avenues for feedback allows customers to speak up, actively using said feedback gathered to form appropriate solutions makes the customers feel heard. This makes customers feel appreciated. In turn, the alterations to the systems will lower the customer effort as they will not encounter the same issues.

In the modern business world, customers are an important part of the business formula. Their experience with the product or service can influence increased sales. Having customers put little to no effort in their purchase raises satisfaction with the business. This is why it is important to have proactive ways of keeping their experience simple.

Improving Customer Satisfaction with SEO

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Search Engine Optimization (SEO) is one of the most misused pieces of a businesses marketing initiatives. Many pieces of the puzzle must be put in place for it to be done successfully. Poor SEO could leave you lost for resources, potential customers and maybe even existing customers also. The goal of SEO is to allow your potentail customers to both find your website, and allow your current ones to find support or additional services easily. You might now be wondering, what is search engine optimization and how can you use it effectively? Improving Customer Satisfaction with SEO is key.

Search Engine Optimization

SEO is the process of maximizing the number of views on a website in order to increase the visibility of a web page from the view of a search engine such as Google, Yahoo!, or Bing. For example, when you search for “new beds” on Google, it is more likely for popular online stores such as IKEA or Sears which specialize in general home furnishing. These websites are placed higher on the list because they are well known and well-established brands. The beauty of a search engine is that it will find the best example of what you have searched for no matter the complexity. When you search a more complex title such as “project management software comparison” on Google, the first results are related to the topic, even if it did not have the same name. Search engines will scan the whole page for text that is related to words used in your search.

Understanding the properties of search engines, people can tailor their websites to be associated with aspects of their respective industries. In doing so, this will attract more opportunities for web page searches. This in turn will generate new views and customers on web pages which allows the page to be viewed easier in relation to the top of the search engine. This will also have returning customers being more satisfied as it will be easier to locate your business web pages.

As stated earlier, SEO has many self contained aspects that need to be performed effectively for it to offer you the most results. You have to understand that SEO is a one-time process, algorithms change frequently so understanding systems and constant updates is needed in order to stay current. Perhaps all this may be too difficult for you; there are other businesses that will optimize your web pages for you. This will make the process much simpler as they are unkept by a third-party meaning you waste little to effort from your team.

In conclusion, in our technology focused business world, SEO is very important to maximizing online viewership. Search engines work to help potential customers finding what is best for them, so by containing key-word related to your business and industry you are generating new business. As you become more popularly searched, your clients will be able to put little to no effort finding your products, services or information that they need. Buildng proper SEO can help your customers self-serve and solve their own issues acting like an online knowledge base. How many times has someone said to you “just Google it”?

Work Smarter, Not Harder Using Work Management Software

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You want your day at work to run as smooth as possible. However, sometimes things get in the way of your ideal work day and can take a toll on your productivity. This results in you working twice as hard as you originally intended. A contributing factor to this may be because of your lack of work management software. There are solutions that offers help desk, project management, resource management, team management, and much more in order to save you time, money and resources.

Imagine this; you’re always losing track of time sheets, schedules, and calendars. You’re overall disorganized. Instead of spending your time trying to get your week organized and figure out who’s doing what when you could use work management software instead. Your business can benefit from this because they have an easy-to-use ticketing system with project management. With the system, you can add files and keep track of your time sheets while tracking group tickets, help desk tickets, and project tasks.

Why Is Smart Work Management Software a Valid Option?

Work Management software has allowed companies ranging from multinational corporations such as PayPal or Facebook to work productively, even when your co-workers are halfway around the globe. In addition, it offers you and your colleagues the ability to understand where you’re investing your time and where you need to improve in the future to better service your customers. Although other options such as pen and paper have been the way we’ve kept tabs on things for the last 50+ years, you now have the ability to work with some of the most sophisticated and customizable software applications. All of which continue to evolve and become better. Much like a fine wine or cheese!

How Can this Help?

Specifically with Work Management Software, effectively managing projects and support, your team members and your work items are laid out in a simple and easily trackable way. The ability to track your time, store your documents, plan how you’ll use resources, schedule your tasks and tickets, update the status’, etc. has become common practise now and offer you the ability to build projects in minutes. By using work management software, you can carry out your projects and support while saving time and money and getting more done with less time. In addition, this will allow you to work smarter instead of harder because instead of spending precious time and money on projects, Work management software can do it for you.

Finding a way to use your resources correctly is beneficial to your company. However, it can be time-consuming. All that planning and organizing can be done in just a few seconds for you to use and manage your resources efficiently. On top of this, resource management allows you to have access to work dashboards, ticket dashboards, project dashboards, resource availability prediction, project staffing and task resourcing. This will be beneficial to you and your team by allowing you to conserve your company resources.

In addition to project management, software solutions must be able to help you manage customer support and your team effectively and do so in a time-sensitive manner. It can take unwanted time out of your workday if you’re not using the correct system to manage your team. In addition to managing your colleagues, smart software should also be able to allow your organization to update calendars and schedules, generate reports, create teams for projects, and manage ticket loads.

In the end, it all comes down to time, money, and resources. These three things control whether you work smarter or harder and can allow your business to grow fast, if adopted correctly.

Three Ways to Effectively get Customer Feedback

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Imagine this, you’re providing a service to customers, but you aren’t receiving any feedback. It can be a difficult position to be put in. As humans, one of the hardest things to deal with is the unknown. No one likes being left in the dark, especially from a business standpoint. We all want to know what our customers are thinking. Whether it be satisfied or dissatisfied. Customer feedback is one of the most important things when it comes to running a business. It lets you know honest opinions about your customer’s opinions so you can improve overall customer satisfaction. Being successful in a business means knowing what people want to see from you. So, you want customer feedback but you just don’t know how to obtain it. Don’t worry, we’ve got you covered.

1. Requested Feedback

This type of feedback is seen everywhere. It’s very straightforward, which is why it’s so effective. Simply asking a customer for their feedback can lead you in the right direction for getting answers. You can do this by asking them to fill out a survey, questionnaire or simply rate your business online, over the phone or even sending out a text message. When you request feedback you need to be prepared to answer any question the customer has. This may sound nerve-racking, especially if a customer wants a direct in-person or over-the-phone response, however, you’re getting the feedback you requested, which was the original goal.

2. Observed Feedback

Another way to gather feedback from customers involves watching how your customers use your product or service. This will tell you what purpose it’s serving for the public. Often times, you can track how much they use it and in what areas of the world it’s being used. You can also see how they navigate through it and the types of documentation they read. You can do this by watching your product engagement for example, with analytics, you can see what days of the week are most popular for your business and even what times of day your product is used. This is extremely helpful because it’s not only giving you a sense of customer satisfaction, you’re understanding how and why they use it.

3. Unsolicited Feedback

Unsolicited feedback is the complete opposite of requested feedback. Customers or clients are giving you feedback without being asked. For example, a customer tells you how they think you could improve your business or gives suggestions about what they would like to see in the future. Although this form of feedback can occasionally be difficult to deal with, it will give you a sense of what you need to improve. Although not all given feedback is negative, it can be just to tell you how great your product or service is. In the end, you’re getting the feedback you wanted.

Conclusion

Engaging with your customers in a way that benefits you and them is a great way to maintain a business with satisfied customers. Through feedback, you can determine what customers love, like and dislike about your product or service. In the end, customer feedback is key to having open communication with your customers and which greatly benefit your business.

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